Progressive Culture | Scholars & Rogues

The first ad resulting from the long-rumored partnership between Chrysler’s Dodge Ram truck division and God was unveiled at the Superbowl on Sunday. Critics applauded the commercial. The spot was voted the “Best Ad” by the New York Times, Adweek, Ad Age, Ad Hd, and others. It scored a 96 likeability rating on the Dreyfus Consumer Poll conducted immediately following the broadcast.

John Michael Luke, brand manager for the truck division, says he is delighted with the results. “This is the sort of recognition any marketer would sell their soul for,” he said. “It’s marketing heaven.” He declined to comment on rumors that future spots are in the works featuring Tim Tebow and Lolo Jones.

God’s agent-on-earth, Pope Benedict, issued the following statement: “We’ve had lots of offers, but have held out looking for just the right partner. We look at this as just the beginning of what we can…

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